Web of Secrets is HBO’s new site to promote “Big Love,” the critically acclaimed series about a polygamous family. The site is quite clever and allows visitors to read anonymous people’s secrets by clicking on linking words in each quote.
For example, you might stumble upon the secret “I dropped out of college 2 years ago but I still get financial aid.” If you then click on “I” you might find this secret morsel… “I’m going to marry someone I hate because it’s convenient.”
Anyone can submit their own secret by clicking the link at the bottom of the page. They have even set up a Twitter feed for those who want to get real-time updates on submitted secrets. The concept is both interesting and interactive, but it’s also strangely reminiscent of two other websites: PostSecret and We Feel Fine. According to AgencySpy, the agency for HBO approached PostSecret creator Frank Warren about using some of his postcards for the site. Warren said no and HBO proceeded with the idea anyway.
Web of Secrets is certainly not a new idea, but as a promotional concept, it’s a shinier and more polished version of things that already exist. And that’s not necessarily a bad thing.