Often talk of a recession leads to how people are restructuring not just their finances, but their time. Many people start spending more time in the home – cooking, renting movies and reading books. Increasingly, both children and adults are spending some of that time playing video games. Despite the economic downturn with many industries struggling to stay afloat, video games raked in a record-breaking $11.7 billion in 2008, a 23% increase over 2007. That’s according to Mediaweek who cites numbers from NPD Group.
Interestingly, sales indicate that people are especially interested in top titles with a strong music tie-in.
- “Madden NFL 09” sold over 5.25 million units and includes a 26-song soundtrack.
- “Grand Theft Auto IV” (5.22 million units) features 214 songs on 16 stations in the game’s car radios – from Latin to hard rock to hip-hop.
- “Guitar Hero World Tour” (3.4 million units) debuted in October and includes songs from major artists like Jimi Hendrix and Metallic, who included their new album “Death Magnetic” as downloadable content on the game.
- “Rock Band 2” (1.7 million units) features over 80 tracks including exclusives from AC/DC, Guns ‘N Roses, and Bob Dylan. The game release coincided with a 29-city “Rock Band Live” tour headlined by Panic at the Disco and Dashboard Confessional.