Tag Archives: experience

Microsoft surfaces in Vegas

Now that touch screens have hit the masses via cell phones, it looks like touch tables may be next. There has been buzz about the Microsoft Surface Tables for awhile, but it still seemed like something only tech geeks would talk about. Until now.


With Vegas hot spots like Mandalay Bay, the Palms and the Wynn stealing most of the spotlight, the Rio hotel and casino rarely makes it onto the buzz meter. But the Harrah’s owned property is making some smart decisions to earn cool points with hot new technology. According to this report on bub.blicio.us, Rio’s iBar features six of Microsoft’s Surface Tables that allow customers to use touch screen technology to do everything from watch YouTube videos, order drinks, play games alone or with friends, and even send pick-up lines and drinks to people at other tables.

Aside from custom content for Rio, several of the applications include branded content, like the bowling game using a lime to knock down empty Patron bottles.


This is a smart move for both Rio and Microsoft. Rio has a chance to gain some popularity by being a leader with this new technology and Microsoft has a much better chance of making waves in popular culture by allowing people to play with the product (why do you think Apple stores are always so crowded?).  The surface table interface clicks at the casino by delivering two critical benefits – interaction and customization:

  1. Interaction – It encourages people to further engage in an already social environment
  2. Customization – It offers highly personalized content through an entertaining and easy-to-use interface

When’s the last time you remembered a cab ride?

978060241_1e6ff7493e_oIt’s easy to assume that your next experience in a cab will be like every other, no matter where you are. You tell the driver your destination and sit silently looking out the window or reviewing news and/or emails on your Blackberry or iPhone. Maybe you attempt some idle chit-chat with the driver. Whatever your protocol, chances are you forgot about the ride the moment you stepped out of the car. That’s why cabs are such an easy space to make memorable.

As Arturo Trovato writes, his recent experience in a Chicago taxi got him thinking about the simple things that can make the experience so much more enjoyable and even worth talking about.

A few minutes into the ride I asked my cabbie what gives. Why are you messing with me? Turns out he had this idea one day that people need a cab ride to be something more than a way to get from point A to point B. A cab ride should be about peace of mind and tranquility; a client should feel happier after experiencing the ride. The cabbie also told me that a cab should be a place where people can share their thoughts with those who ride after them.”