Now that touch screens have hit the masses via cell phones, it looks like touch tables may be next. There has been buzz about the Microsoft Surface Tables for awhile, but it still seemed like something only tech geeks would talk about. Until now.
With Vegas hot spots like Mandalay Bay, the Palms and the Wynn stealing most of the spotlight, the Rio hotel and casino rarely makes it onto the buzz meter. But the Harrah’s owned property is making some smart decisions to earn cool points with hot new technology. According to this report on bub.blicio.us, Rio’s iBar features six of Microsoft’s Surface Tables that allow customers to use touch screen technology to do everything from watch YouTube videos, order drinks, play games alone or with friends, and even send pick-up lines and drinks to people at other tables.
Aside from custom content for Rio, several of the applications include branded content, like the bowling game using a lime to knock down empty Patron bottles.
This is a smart move for both Rio and Microsoft. Rio has a chance to gain some popularity by being a leader with this new technology and Microsoft has a much better chance of making waves in popular culture by allowing people to play with the product (why do you think Apple stores are always so crowded?). The surface table interface clicks at the casino by delivering two critical benefits – interaction and customization:
- Interaction – It encourages people to further engage in an already social environment
- Customization – It offers highly personalized content through an entertaining and easy-to-use interface